According to Google 73% of all searches are related to local content in one way or another. While internet purchases are rising, according to MIT Technology Review, for every dollar spent on the internet, five are spent offline on products and services that were influenced by online research. ComScore states that 43% of internet users are searching for local merchants when considering making a purchase. Further 52% report that they have regularly substituted search engines for the Yellow Pages. And finally 91% of U.S. internet users do comparison shopping and research online and of that group 51% explicitly characterize themselves as “shop online, purchase offline” .
According to Pew Research Center:
"For the first time, too, more people said they got news from the web than newspapers. The internet now trails only television among American adults as a destination for news, and the trend line shows the gap closing. Financially the tipping point also has come. When the final tally is in, online ad revenue in 2010 is projected to surpass print newspaper ad revenue for the first time."
"Among the major sectors, only newspapers suffered continued revenue declines last year -- an unmistakable sign that the structural economic problems facing newspapers are more severe than those of other media. When the final tallies are in, we estimate 1,000 to 1,500 more newsroom jobs will have been lost -- meaning newspaper newsrooms are 30% smaller than in 2000."
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